Tag Archives: SaaS sales

What we learned after age thirty, the third post.

The list now has a life of its’ own. People from as far away as Bangalore and Costa Rica have come forward with their additions to the list we posted of important things we learned about life after we turned … Continue reading

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OracleWorld and another week of what we learned after we were done being young.

OracleWorld took on a Vegas tone, with a bit of Americas Cup fervor and disfavor pulsing through the partying crowd.  Serious work groups clustered around laptops and project docs =, ignoring the party atmosphere. So, in other words, about the … Continue reading

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Interop Expo floor is open

Interop, the SJN Sales teams biggest and best annual opportunity to wonder once again, why Las Vegas builds everything HUGE, un-walkable, and without visual directional cues, has officially opened the Expo Floor. Yes, Interop has awesome sessions, well known key-notes, … Continue reading

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2013 Back on the road – Tradeshows and Conventions

Why do SJN Sales staff attend so many conventions, annual meetings, symposiums, and trade shows? We ask ourselves this question fairly frequently as we shove smelling salts under the door of our travel coordinator and CFO’s offices, when they see … Continue reading

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The election is over and it’s good news for EMR/EHR IT sales

We are all glad, no matter who we backed, that the hold-your-breath-till-you-turn-blue Presidential election cycle is over, for now. Regardless of personal politics and which candidate various clients and industry contacts preferred, as a sales organization heavily focused on healthcare … Continue reading

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Telephone trees making surprise comeback. Or, how Facebook spoiled the troop meeting.

SJN Sales has a Facebook page. It is by far the least effective and therefore least important element of our overall marketing program. We have the SJN Sales Facebook page because clients and staff asked us put one up so … Continue reading

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Why SJN does not encourage appointment setting or volume demo campaigns

In answer to a question on another high-end SaaS sales and marketing discussion board, I was recently asked what to look for in a good appointment setting/lead gen company. My answer, probably not what the original poster wished for, reflects … Continue reading

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