The election is over and it’s good news for EMR/EHR IT sales

We are all glad, no matter who we backed, that the hold-your-breath-till-you-turn-blue Presidential election cycle is over, for now. Regardless of personal politics and which candidate various clients and industry contacts preferred, as a sales organization heavily focused on healthcare IT sales, we at the SJN Sales healthcare IT team, are delighted by the stability provided by President Obama’s reelection.

Looking at past months, and the current report of $ 8 billion in October EHR incentives paid out to healthcare institutions, we can’t ignore the positive impact these programs are having for our EHR related clients. This program has created great opportunities for solutions and health systems willing to navigate the meaningful use rules and tolerate a certain amount of uncertainty.

Hospitals, practices, and health systems that have been holding their collective breath about what the future of healthcare reform, and especially EHR related incentives, would be after the election, are now able to plan, at least as well as our industry ever can, for a period of time where upgrading IT infrastructure and implementing meaningful use compliant systems and solutions will be at least stable.

We hope that stability will breed rapid implementation decisions among those many institutions that have reviewed every alternative, and now have the election results in hand to encourage forward movement.

We will be reviewing SJN client options with all potential beneficiaries of current programs over the coming days and weeks. We sincerely hope that organizations see the wisdom in implementing sooner rather than later. After all, the next election is only 1462 days away. Not as far off as it might seem, in the healthcare IT spending and implementation, future.


About Deb Taylor @ SJN Sales

SJN Sales presents complex intangibles to specific US markets and closes sales. SJN Sales also provides training for professional services providers, from software to health care, who have learned that 'selling yourself' is harder than it sounds.
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