Monthly Archives: May 2012

SJN adds more events.

It’s fun to report that the already busy May convention and trade show calendar for SJN teams is growing again. We work hard to attend the industry meetings where our contacts and prospects are meeting to do business. Sometimes we … Continue reading

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Why SJN does not encourage appointment setting or volume demo campaigns

In answer to a question on another high-end SaaS sales and marketing discussion board, I was recently asked what to look for in a good appointment setting/lead gen company. My answer, probably not what the original poster wished for, reflects … Continue reading

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“The Art of the Sale: Life’s a Pitch.” – Great Beach reading

It isn’t often that I see a story, much less a book, focused on sales, as more than a how-to, or how-not-to-do manual. The 4th of July holiday offers a fresh opportunity to suggest this rare find: a book about … Continue reading

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